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LIVERPOOL MEDICINE ADVERTISEMENT

SOLOMON, S.. An account of that most excellent medicine, The Cordial Balm of Gilead, which is prepared (only) by s. solomon, M.D. Of the University and College of Physicians, and Author of "The Guide to Health," at solomon's-place, liverpool...

[Chester]. Printed by J. Fletcher, Foregate-street, [1800?].
8vo. 8pp. Fore and bottom edges uncut. Without original stitching, a little foxed.
A rare survival of an original, and entirely bombastic, turn of the eighteenth-century advertisement for arguably the most notorious of British Quack medicines. Priced at 'half-a-guinea a bottle', Samuel Solomon's (c.1745-1819) 'Balm of Gilead' served a ready market of fragile bourgeois constitutions; those affected by 'lowness of spirits, hypochondria, horrors, tremblings, weakness of sight, loss of memory, impaired vigour, tabes dorsalis, nervous consumptions' and even 'thousands afflicted with the yellow fever in America' are here promised a ready cure. Obtainable at Solomon's Liverpool warehouse, and an extensive network of provincial outlets, the 'most noble medicine, composed of some of the choicest balsams and strengtheners in the whole Materia Medica' in fact consisted of little more than brandy and lemon peel; the advertising, and no doubt the alcoholic contents, ensured an addicted customer base and secured for 'Doctor' Solomon a Liverpudlian fortune.

Various editions of this work, in various settings, are recorded by ESTC - although all are understandably rare. A single copy of this present 8pp edition, with the arms of France included on the royal arms (p.5) largely dropped after 1st January 1801, is located by ESTC, at Wellcome.
ESTC N493196.
£ 450.00 Antiquates Ref: 13683